Here We Grow Again!!

Jan 10
Category | Announcements

 HomeTown Lenders, Inc. has taken another big step toward becoming one of the best mortgage companies in the country!


HomeTown Lenders has added on two amazing co-managers, Chris Kelso and Cary Cox, to aid with expansion in the greater Houston area as well as the Texas Market across the state.


The two of them, along with their great team, generate an estimated $180 million in annual mortgage volume. The partnership is the latest in HomeTown's aggressive market expansion with Texas being one of the company's key states in their Vision plan updated in 2017.


"We were looking to expand our footprint in the state of Texas and we found the right guys to help us do that in the form of Chris and Cary. When we met those two, we knew they operated under the same core values and work ethic we do and would be a great fit," said Billy Taylor, CEO of HomeTown Lenders, Inc. "At the end of the day we were really looking for individuals with the right character. We found that with Chris and Cary and know growth will follow."


HomeTown operates on a simple philosophy: Recruit the best, Retain who we have, and Remember who got us here. That philosophy is continuing to push them to new heights during this extended period of growth.


"I was looking for a mortgage company that represents what I stand for in Faith, Hope, and Passion," said Chris Kelso, Branch Manager. "I found not only the right company in HomeTown, but also the right Family!"


HomeTown offers several unique selling points that can vary based on each individual case, but at the core, it's putting each other first and allowing their branches to use their own creativity to flourish and surpass their goals.


Cary Cox, Branch Manager, stated, "Coming to HomeTown allowed me to focus all my energy on my passion for Reverse Mortgages as well as share my passion with the growth of this great product across the company."


"They have built a great staff on the same set of principles as our team has built HomeTown. Their commitment to their trade is obvious and we're really excited at the prospect of what we can do together," said John Taylor, President of HomeTown Lenders, Inc. "When we partner with new branches, we look for certain key characteristics: How they handle their consumers as well as how they treat each other, and these guys knocked it out of the park in all areas. They are really a standout group and we're proud to be associated with them."


HomeTown now has 6 brick and mortar locations in and around the Houston market as well as offices in the Dallas market, Harlingen, Victoria, McAllen, Tyler, San Antonio and growing. For anyone that is not within commutable distance to one of our brick and mortar locations, don't worry, HomeTown's online platform can still allow a full process from a remote location. 

Partnership will push Hometown closer to reaching their Annual Production Goal of $5 Billion


Huntsville, AL - Hometown Lenders, Inc., a national mortgage lender headquartered in Huntsville, Alabama, announced the successful partnership of TotalChoice Mortgage Division, led by Michael Farrell, Divisional Manager. The key decision to transition from a small, regional holding company to a larger company with a strong, National footprint was undoubtedly a strategic move for TotalChoice Mortgage Division.



For Hometown Lenders, the verdict to partner with TotalChoice Mortgage Division was made easy, as it properly aligned with its goal of reaching $5 billion in annual mortgage origination volume. In the upcoming months, TotalChoice Mortgage Division plans on adding production offices in North Carolina, Pennsylvania and Florida. These additions alone will increase the 2018 annual projected loan origination volume by $240 million.



“The goal from the beginning was to build a sales division with exceptional sales personnel supported in partnership with an unmatched back office support,” said Michael Farrell, Divisional Manager. “To expand the TotalChoice vision tooled with ground-breaking technology in the mortgage space, aggressive speed to client closings, and an aggressive weekly compensation to our salespeople. To do so we needed a strong and committed partnership with a national mortgage company who encompassed the resources, desire, and commitment to scale our vision. We clearly found the opportunity with Hometown Lenders, Inc. and we are extremely excited to be members of their family. In my 30 years of lending, I have never found such caring professionals who do business the right way and look beyond the closing to take care of their employees and the communities they serve. Partnering with individuals like Billy Taylor and John Taylor and their team of professionals was an easy decision as it matched our CORE values perfectly,” added Farrell.



As a fully-integrated, multi-channel mortgage lender, Hometown Lenders drives consumer acquisition by leveraging technology; while providing a traditional customer service experience through its brick and mortar locations. Another key aspect of the acquisition was Hometown Lenders ability to assume TotalChoice Mortgage Division’s existing marketing technology. These technologies include the ability start and complete the entire loan process through a mobile app, which allows efficiencies and transparent communication for its borrowers and Realtor relations.



TotalChoice Mortgage has successfully developed customized marketing platforms powered by key technology partnerships to master the origination process. These tech-driven marketing platforms allow mortgage loan officers to convert more leads, automate the loan process, and stay in touch with their prospective clients.



“In today’s market, customers expect more from companies and it’s our responsibility as a business to satisfy the demands of our consumers,” stated Masana Noma, Marketing. “An automated Client Relationship Manager (CRM), that features rapid response to our customer’s inquiry or a mobile application that simplifies the consumer’s task is a must-have tool for businesses. That’s exactly why we’ve carefully built a customized, white-labeled solution through our collaborative partnerships with Big Purple Dot and Pre-Approve Me.”




TotalChoice Mortgage is a division of Hometown Lenders, Inc. (NMLS# 65084), a privately held mortgage lender with locations in Columbus, Ohio, as well as other states. Hometown Lenders, Inc. maintains 37 active state licenses to originate residential refinance and home purchase loans. The company size is approximately 400 employees and focuses on driving a culture of customer-centricity throughout every phase of the mortgage process. Hometown Lenders, Inc. is an Equal Housing Lender. Specialties include Home Loans, First-time home buyers, FHA, Refinance, Mortgage, VA, Conventional, Jumbo, Reverse Mortgage, USDA, Construction, and Renovation.


Press Release


Hometown Lenders is proud to announce the most recent addition to their team, Major Mortgage.

Major Mortgage is a DBA of Hometown Lenders and consists of 14 branches across 9 states

with a combined annual volume of around $300 million, and that number is growing rapidly.



Hometown Lenders has recently brought on an additional 11 branches that brings the total new annual volume to around $1.4 billion.


This surge in business is a result of Hometown Lenders' aggressive and unique recruiting campaign to put the money back in the pocket of those who make it. We bring our talents together because we believe we can get where we want to go faster and have more fun doing it together than we can separately. One word that we all learned in our childhood summarizes this: share. We strive to have an open mindset, to create an environment for open idea sharing, and keep the accounts open so we can trust but verify.


Major Mortgage represents a significant step forward for Hometown Lenders and a culmination of two years’ worth of hard work coming together in a new business plan. That plan sought to find a better mouse trap and determine what a better mortgage company looked like. After asking builders, realtors, and, most importantly, mortgage loan originators what a great mortgage company looks like, that built the foundation of our new business plan. Out of that business model has come the most successful 13-month run of growth in the history of our company.


"I’m an Auburn University graduate," said Billy Taylor, owner and CEO of Hometown Lenders. "As badly as I hate to admit it, Alabama is a machine when it comes to recruiting. They tend to do more screening at times, while Auburn must get recruits on campus and sell them. Our goal is to certainly have that Auburn family feeling but combine it with the level of success and efficiency that Alabama has when recruiting the top people in the industry."


Since the beginning, Hometown Lenders has used a simple philosophy when growing the company: Recruit the best, Retain who we have, and Remember who got us here.


Recruit the best means we want the best character, regardless of volume or experience. Because if we have someone with great character that is doing what they are supposed to do when no one is looking, then we can grow with that individual.


Retaining the best means we must create an environment where people feel like they are valued, feel like they have a plan toward advancement, feel like their idea matters, and they can retire with a good group of people with common interests.


And Remember who got us there is certainly a reference back to our faith-based company. We are not the morality police, but we do believe that Our Lord has been a big part of our success.


Hometown Lenders would like to thank those who have allowed the most successful 13-months of growth in our history, and based on the current pipeline, we are excited to see what the remainder of 2018 and 2019 bring. As Billy Taylor put it, "Luck happens when preparation meets opportunity. That's how we look at what has happened to us in the last 13 months. There has been a lot of hard work that collided with the right opportunities at the right time with the right people."


“Major Mortgage is run by two brothers, Tor and Ryar Hayward," Taylor said. "These guys are just great, normal, every-day guys that do what they say they are going to do. They are handshake guys that close on time and understand how to build a business and treat their customers the right way. They have built a reputation that their word is their bond, and that is the exact type of partner we look for. It has been an instant upgrade for our company to see how they do things and integrate many of their best practices into our company. We consider it a great honor to partner with the Haywards along with many of the other new branches we have partnered with recently. When Hometown Lenders set the goal to emerge as a national leader in the mortgage industry, we knew we would need the right individuals to help us accomplish the mission. We found those guys in Tor and Ryar and their incredible team of mortgage professionals."



“With the current market compression, the timing couldn't have been better for us to partner

with Hometown Lenders. Their focus on the development of a nationwide presence makes

this a perfect fit for Major Mortgage. This has been a fantastic move and we are looking forward

to all the new opportunities we have with this new business relationship."

-Tor Hayward, President

Major Mortgage




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